Key Statistics
- 93% of consumers used the internet to find a local business in the last year, with 34% searching every day
- 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019
- 31% of consumers say they read more reviews in 2020 because of Covid-19, while 34% read fewer
- 67% of consumers say they wouldn’t use a business if reviews said it didn’t have Covid-19 health and safety measures in place
- The industries in which consumers are most likely to have read reviews: 1) Restaurants, 2) Hotels, 3) Medical, 4) Automotive, 5) Clothing stores
- The most important review factors: 1) Star rating, 2) Legitimacy, 3) Recency, 4) Sentiment, 5) Quantity
- Only 48% of consumers would consider using a business with fewer than 4 stars
- 73% of consumers only pay attention to reviews written in the last month
- 72% of US consumers have written a review for a local business – a big jump from 66% in 2019
- When writing a review, 20% of consumers expect to receive a response within one day
- Consumers are most likely to look at Google My Business for local business reviews